DBApparel

Contractor Review

DBApparel (DBA) is the name behind some of the most famous brands in ladies intimates that, in the UK, includes Playtex, Gossard and Wonderbra.

In 2005, the Company undertook a major strategic review of its future supply chain requirements to take account of changes in the market. From what was once a largely domestic operation, product is now sourced from literally all over the World placing new demands on the supply chain. The review concluded that the Playtex warehouse at Port Glasgow in Scotland should remain, but in order to cope with increased demand it should be significantly upgraded.

DBA invited Davies & Robson to assist in evaluating whether to keep the operation in house or to outsource to a specialist third party contractor. This included reviewing the proposed operational solution and resource levels. Following the review the Board decided to retain ownership of the warehouse, but to contract the upgrading of the warehouse, which included the installation of a new mezzanine floor, handling equipment, WMS and the running of the operation to specialist operator TNT Fashion Logistics.

In order to ensure the operational solution, commercial agreement and charging mechanism met DBA’s requirements, Davies & Robson worked closely with both parties in evaluating the proposed warehouse design and the drafting of an Agreement that closely met the needs of DBA whilst providing a fair financial return to the Contractor.

Following the upgrading of the warehouse the contract went live on the 7th August 2006.

With regards the support provided by Davies & Robson, Alister Meek, DBA UK Logistics Director said “The Davies & Robson team were able to help us and our contractor develop a sound commercial agreement that will be the basis for our ongoing win-win partnership. It was difficult and complex but Davies & Robson used their experience and skill to help lead us through the process”.