Effective Account Management
Purpose:
This programme is designed to improve the effectiveness of operations and customer facing management who have a direct responsibility for managing the customer interface.
Objectives:
At the end of the programme participants will be able to:
Understand the principles of good Account Management
Develop an effective Account Management structure
Introduce focussed and meaningful management reporting
Develop an understanding of the customer’s business and market
Manage cross functional teams
Influence the customer to invest time in developing the relationship
Implement a formal/informal communications programme
Structure a working and appropriate social relationship
Improve inter-personal skills
Improve questioning and listening techniques
Manage meetings effectively
Identify service opportunities to the benefit of both parties
Compile effective written communications
Improve presentation techniques
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